There’s never been a better time to be a small business owner or to be starting a business.
The cost of getting started online? — Next to nothing.
It’s never been easier to get your message out there. — Facebook Live, YouTube, Instagram, SnapChat, LinkedIn, Twitter. It’s all right there for you.
Here’s the problem…
Everyone else has the same opportunity.
So everybody is doing it.
While it’s never been easier to get your message out there…
It’s never been harder to get anyone to ‘care’. To break through the ‘noise’.
You’ve poured your heart into your business. All those sleepless nights. 18 hour days. 7-day weeks. You’ve tried it all.
- Built your website.
- Built your Facebook Page.
- Built your YouTube Channel.
- Written blog posts.
- Optimized your content.
And nobody seems to care. Nothing’s working like it should. And none of these things will work… Until you understand ONE thing.
Nothing matters as much in your online marketing. All the cool tactics, tricks, and technology is great. But it’s just noise without a story.
Because you can mess all these things up (your landing page, emails, Facebook Page, etc.). But if you get your story right, people will listen.
Don’t let any marketing ‘gurus’ fool you. There are no magic techniques.
No silver bullet that will make your business succeed.
The only ‘secret’ to great marketing is an ancient truth.
Because story is how we connect with the world.
Your ideal customers too. They are living a story which they tell themselves.
Have you put yourself in their shoes? Know what really drives them?
As a business owner you must truly understand the story they are living.
- What is their pain?
- What truly keeps them up at night?
- What are their desires?
- What is the better future they want?
Your role is to help them get there.
By crafting a story that allows you to change their lives. Because people fundamentally buy for one reason.
They are investing in a better future.